Today, travel is no longer just a matter of planning but has become a matter of feelings, connections, and passion. Video Marketing For Travel Brands blends these features and facilitates people to share adventure, nature, and diverse cultures.
The techniques, like video marketing for travel brands, offer a gateway to reach expansive audiences. Engaging travel marketing videos prominently feature surprising and stunning elements. The videos present natural attractiveness, cultural celebrations, sports movements, and artistic possibilities.
According to Hospitality World.com, the influx of foreign tourists in India experienced a threefold increase during the same period in 2022 compared to January to July 2021. Furthermore, as of January 2023, this number has increased by 31%. Notably, influencer-driven video marketing played a significant role in propelling this remarkable growth for travel brands. Travel influencers inspire people through their compelling storytelling to visit specific destinations and enjoy various experiences.
Today, best video production services in India for travel brands produce influencer-based videos, and Vidzy is one of them. In a cutthroat travel market, Vidzy conforms to high-quality videos that can establish a brand apart from competitors.
Let us uncover why Video Marketing For Travel Brands is required!
The Essential Role of Video Marketing for Travel Brands
Currently, a video production agency for travel brands, crafting diverse travel videos tailored to specific objectives and purposes, such as:
Immersive Destination Showcases:
Videos showcase engaging footage from different destinations, accommodations, and experiences. Travelers can get a real sense of what they can expect, leading to more informed booking decisions.
Emotionally Compelling Storytelling:
Travel is an emotional experience, and the best video production companies for travel brands evoke that emotion by creating visually appealing videos. In these videos, influencers become captivating figures through their skillful storytelling, compelling scripts, and relatable dialogues, promoting a personal connection with the viewers. They can share the joy of discovery, the thrill of adventure, or the serenity of relaxation, creating a powerful emotional connection with the brand.
Virtual Tours And Exploration:
Videos also feature virtual tours of hotels, resorts, cruise ships, and attractions. A video production house for travel brands leverages clips like virtual tours to give travelers accurate information about accommodations and amenities.
User-Generated Content:
Brands encourage their customers to share their traveling experiences on the company website. These genuine testimonials and travel diaries increase the brand's reach and build credibility. Prospective travelers are more likely to trust fellow explorers' opinions.
Case Study: Yatri’s Video Marketing Strategy
Yatri is an official Mumbai Locals Information app of Central Railway, providing users with real-time information about Train live location, Time Table, Passenger Services, and facilities.
Under a smart strategy, this app shared the importance of the app with the audience emotionally and comically by taking the help of influencer-based content.
Named #BeReadyWithYatri, the company crossed the respectable figure of 1.2M total impressions with this Influencer Campaign, while the total engagement of the video was recorded at 7,47,600.
Case Study: Le Sutra’s Video Marketing USP’s
Le Sutra is a hospitality brand that did the video marketing for travel brand. Establishing their brand presence necessitated a robust artisanal identity that authentically represented their vision of Indian art. A wonderful confluence of Indian mythology and Indian contemporary art can be seen in their brand.
Their idea was to display Ravana’s attitude of Ramayana to associated with the presence of one of their rooms called “Ravana”
With regal visuals capturing the pure essence of Indian mythology and aesthetic art, Le Sutra launches the Ravanayan campaign for spiritual enthusiasts and art lovers. Within 2 days, the video got 25000 organic traffic and an 8X+ video engagement rate.
Conclusion:
Above is a summary of why Video Marketing For Travel Brands is essential.
In the fiercely competitive travel industry, video marketing is the gateway to gaining a competitive edge and staying ahead of the pack. Travel brands successfully connect with customers emotionally with the help of visual storytelling. They can capture the imagination of potential travelers, inspire wanderlust, and drive bookings like never before.
Video production services for travel brands to create the best quality videos, which level up the travel industry and increase its visibility. Notably, video production company Vidzy also produces influencer-based brand videos for travel brands, where marketers get a chance to collaborate with over 2 lakh influencers. The agency has shared its service with brands like Puma, Mamaearth, Upgrade, Zomato, etc., for more than 6 years.
Elevate your travel brand with captivating videos that tell your story!
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